Thailand Holidays

This Buddhist kingdom became one of the ‘mainstream’ destinations in Asia long ago, but Thailand’s ability to constantly re-imagine itself, and to surprise and delight even long-in-the-tooth visitors like us, apparently knows no bounds.

We’ve been travelling there since our backpacking days, and can testify that a second, third… tenth trip is very much worth the airfare! In fact, Thailand does such a good job at enchanting travellers that it’s rare to find anyone who’ll settle for just one visit.

Holidays in Thailand score highly on many levels, with top-notch service, fabulous hotels and charming, friendly people - it’s not known as ‘the land of smiles’ for nothing. All this is superbly matched by diverse activities and experiences which range from the simple delights of beachcombing to truly off-the-beaten-track exploration through rugged terrain and hill tribe communities. 

There’s no better place to start (or finish!) than Bangkok. This heady metropolis doesn’t just throw off travel clichés with effortless ease; it reinvents them. Yes, the traffic is every bit as bad as you’ve heard, but give it the time it deserves, and this city will reward you tenfold. We know very few cities that top it on the fun scale! Bangkok’s bars, restaurants and spectacular roof-top watering holes are amongst the best and most stylish you can find anywhere, with food that is famous as one of the world’s greatest cuisines (always best washed down with a Singha or three). The historical and religious sites are most often breathtaking in scale, colour and grandeur, and the shopping is liable to seduce even the most reluctant buyer.

Thailand’s islands and beaches, of course, prove another irresistible draw. The choice is so impressive that there seems to be a corner of the Andaman Sea or Gulf of Thailand tailored to just about every traveller, whether your priority is spa pampering, the ultimate Thai honeymoon retreat, backpacker chic (yes, such a thing exists!), or diving in spectacular marine parks.

And then there’s northern Thailand - chilled out Chiang Mai, and the Golden Triangle, a rural region where scenic mountains and tropical forest provide the setting for a culturally diverse place to meet local tribes, venture into stunning National Parks, visit small towns still mostly unaccustomed to the sight of westerners, and become enchanted by Thailand's stunning natural beauty.

Our Destination Specialists have travelled extensively in Thailand and across Asia, researching the best hotels, sights and activities - read more in our Thailand travel guides. You can also visit our ‘when to go’ pages for the best time to visit Thailand based on weather and climate, or get in touch with one of our tailor-made Thailand specialists to discuss your travel plans.

Things to love in Thailand

What to do in Thailand: Discover more with our hand-picked experiences & highlights
Elphant Hills, Thailand

Elephant Hills & the Rainforest Camp

A classic light adventure all-rounder, Elephant Hills is not your average camp. During your 3 day programme, you'll sleep in safari-style tents (one set on a floating platform close to the banks of Cheow Larn Lake where gibbons chatter in the morning), you'll kayak, trek and generally explore this picturesque corner of Thailand. And then there's the elephants...

Petanque with the locals in Laos

Tea picking in Fang

A chance to take your foot off the gas and let life catch up with you. The sleepy town of Fang offers the perfect crash matt, encouraging you to get a little dirt under your fingernails as you slip into northern Thailand's rural ways.Help out in the fields and tea plantation, enjoy lunch in the fields with new friends before returning to the cosy Phumanee Lahu Home Hotel for a well-earned rest.

Learn the Art of Eight Limbs at a Muay Thai masterclass

Learn the Art of Eight Limbs

Centuries old and steeped in warrior culture, Muay Thai is a thrilling martial art that has long played a prominent part in Thai folklore and is considered by many to be Thailand's national sport. 'Enjoy' a thankfully non-contact class and demonstration before taking a ringside seat at one of Bangkok's famous Muay Thai arena's.


Discover your Thailand

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Inspirational journeys

Perfect straight ‘off the peg’ or as a source of inspiration allowing us to start with blank canvas. You decide.

The Selective difference

With us, you are taken care of from enquiry until your reluctant homecoming. Your holiday is designed by a specialist who knows your destination first-hand. Throughout your travels, you'll have expert personal guides where requested & our full logistical support. And, it goes without saying, we'll be waiting to hear all about it once you're home.


Our Brighton-based Destination Specialists spend each day working closely with colleagues and partners across Asia. This ensures we stay several steps ahead when designing inspiring holidays, staying up to date and overcoming obstacles, which means your holiday will be crafted using both local and international expertise.


The welfare of our destinations and their communities is incredibly important to us. We are focused on ensuring that your money makes a positive impact, as often as possible, by supporting communities and wildlife conservation through dedicated initiatives and by very carefully choosing our partners in Asia.


We may be partial to the occasional bad pun, but we don’t joke around when it comes to designing first class travel experiences. Over 90% of our clients rate us 5/5 after their holiday, and we're not ashamed to crack a proud grin on behalf of our award-winning teams in the UK and Asia.


We know your time is precious, before and during your trip. We want you to have a smooth and relaxing experience so that your main concern on holiday will be whether to order noodles or rice. There will be no hidden extras, and your holiday will be orchestrated seamlessly by your Destination Specialist plus our local guides and behind-the-scenes crews in your destination.

What makes Thailand tick?

  Food, glorious food!

Everything about the Thai culture is intertwined with food, and we don’t blame them. Most Thai dishes artfully balance sweet, bitter, salt and spicy flavours.


It never fails to amaze us that there are 13 different smiles in Thailand, each with a different meaning – not all of them positive! Hence its nickname, ‘the land of smiles’.


The Thai word for Bangkok has more characters than any capital city in the world. Too many to fit in this small box!

 'Venice of the East'

An old nickname for Bangkok, due to the network of canals that connects the city for trade and transport.


Thailand is the only country in South-East Asia to have never been colonised.


In Thailand, it’s rude to point your feet at people or Buddhas, as they are seen as dirty. It’s also forbidden to touch anyone on the head, which is the holiest part of the body. 


In Thailand, it’s rude to point your feet at people or Buddhas, as they are seen as dirty. It’s also forbidden to touch anyone on the head, which is the holiest part of the body. 


Going commando in Thailand is against the law… as is driving shirtless! 


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Stories from our latest Thailand blog