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Privacy Policy

Selective Asia is committed to keeping your personal information secure and will never share it with third parties. This Privacy Policy outlines exactly what information we collect, including how and why we do it.

This Selective Asia privacy policy explains when and why we collect information about visitors to our website and/or during calls, how it is used, and what we do to keep it secure. The policy will be amended sporadically, so please do check back with this page once in a while. Should you have any questions at all, please get in touch with the Selective Asia office by post at Studio 8, Level 6 South, New England House, Brighton, BN1 4GH United Kingdom, or email us at [email protected].

1. Who are we?

Selective Asia Ltd (hereafter also referred to as ‘we’). 'Selective Asia' means Selective Asia Limited, a company registered in England with number 631862. We are a fully bonded and ATOL and ABTOT licensed UK based tour operator.

2. How do we collect information from visitors?

We collect information when you access the website, request an enquiry (online and via the phone), and sign up to our newsletter. Any personal information (name, email, phone number and address) collected has to be disclosed by you to us, with consent for usage.

3. What kind of information do we collect?

3.1. Personal information

The information we collect can include your name, email address, phone number and postal address. For example, if you request a holiday quote, you would have to share your name, phone number, email address, postal address and details of any group members travelling with you. We also collect information regarding your travel arrangements, which can include passport and flight details, hotel reservations and tours. If you signed up to our newsletter on the website, you would have shared just your name and email address.

3.2. Technical information

We can also collect information via your IP (Internet Protocol) address to analyse how visitors use our website. Your IP address identifies the computer or service provider that you use to access our website, or information about your browser type, authentication identifiers, and other software and hardware information. If you access our website through a mobile or other device we may collect your mobile device identifier, geolocation data (including your precise location), or other transactional information for that device. We may combine this information with other information that we have collected to make our website and our communications to you more targeted to your interests.

3.3. Cookies

We use a very limited number of cookies to ensure that we give you the best user experience on our website. If you continue to use without changing your settings, we'll assume that you are happy to receive all cookies on our website. Almost all websites use cookies and most users would agree that they are harmless, when used in a responsible manner. Most users would also agree that use of cookies enhances the overall web experience, making it more personal and enabling a faster service. However, if you find the idea of a website storing information on your computer or mobile device a bit intrusive, you can change your cookie settings at any time. If you don’t want to receive cookies, you can modify your browser so that it notifies you when cookies are sent to it, or you can refuse cookies altogether. You can also delete cookies that have already been set.

3.3.1 What is in a cookie?

Most websites you visit will use cookies in order to improve the user experience by enabling that website to ‘remember’ you for the duration of your visit or for repeat visits. Some websites, such as ours, also use cookies to enable them to monitor the success of marketing campaigns and to be more accurate in the way they market to web users, typically by using information such as your location or browsing habits.

A cookie is a simple text file that is stored on your computer or mobile device by a website server. Only that same server will be able to retrieve or read the information stored on that that cookie. Each cookie is unique to your web browser. It will contain a variety of anonymous information such as your unique identifier and the website URL and some encrypted code.

3.3.2 How are cookies used?

Third parties, including Facebook, may use cookies, web beacons, and other storage technologies to collect or receive information from our websites and elsewhere on the internet and use that information to provide measurement services and target ads. 

3.3.3 How to control your cookies

If you wish to control, or even block, cookie usage on your device (tablet, mobile or desktop) you can do this through your browser settings. Most usually, the ‘help’ function within your browser should guide you through the process, however you may wish to visit or which both contain comprehensive information on cookies and how to control their use on your devices. Please note: you must change the cookie settings on each individual device you use that operates a web browser. 

3.3.4 Use of information with Google

Selective Asia may use cookies to transmit information to Google, who may use your website behaviour for advertising purposes. You may opt out of Google's use of cookies by visiting Google's Ads Settings.


* Please note that we keep your personal information in our database, unless you request to delete such data.

4. How do we use this information?

We may use your information to:

* Please note that we keep your personal information in our database, unless you request to delete such data.

5. Who has access to your personal information?

Selective Asia will not sell or rent your information to third parties. We will not share your information with third parties for marketing purposes.

5.1 Third Party Service Providers working on our behalf: When organising your Selective Asia holiday we will be working with third-party services which may include airlines, local offices and partners, travel insurance providers and other associated organisations for the purposes of completing tasks and providing services to you on our behalf. However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we try to ensure that your information is kept secure and is not used for their own direct marketing purposes.

5.2 Live Chat

Managed Chat & Data Retention If you've used the Live Chat feature on our website, Chat Shop are the data processor of your personal information collected on our behalf.  The data they collect is kept for 15 months, and is only shared with us so you can be sure it's kept safe. 

6. Why do we collect your data?

In order to deliver a personalised service, and to share what we believe to be valuable information with you, we may use the information we collect from and about you.

7. What are your choices?

You can choose whether or not to receive information from Selective Asia, as well as decide which parts of your personal information you’re happy for us to keep. To change the type of communications you’re happy for us to send you; edit or remove your personal details please let us know by contacting us by email on [email protected].

We will not contact you for marketing purposes by email, phone or post unless you have given us your prior consent. You have the right to ask for a copy of the information held by Selective Asia about you and request for it to be transferred. Please contact us on [email protected] if you’d like to discuss this.

8. Security in place to protect the loss, misuse or alteration of your information

We take the security of your personal information very seriously. Selective Asia has taken all necessary steps to keep your data safe, however no  system is 100% fail-proof, therefore, we do not, and cannot, guarantee the security or accuracy of the information we gather.

9. Retention of your data

We will keep your information in our database for an undetermined amount of time. Should you wish us to delete your data, please contact us by email at [email protected] or write to us on Selective Asia Ltd, Studio 8, Level 6 South, New England House, Brighton, BN1 4GH United Kingdom

10. Profiling

We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively.

11. Changes to this policy

Selective Asia reserves the right to make changes to this privacy policy. If we do make amends to our privacy policy we will publish the revised date at the bottom of the page.


* This policy was last updated on 11 May 2022