Why us

We offer a range of unique, tailor-made holidays and privately guided adventures in Borneo, Cambodia, Indonesia, Japan, Laos, Malaysia, Myanmar, Philippines, South Korea, Sri Lanka, Taiwan, Thailand and Vietnam.

Selective Asia is a team of dedicated travel industry professionals who are all passionate about Asia. We've spent many years travelling there, and still do so, on a regular basis. We also have decades of experience arranging Asia holidays for other people.

Our love and respect for the region are so strong that we'd be ashamed to send you on a generic group tour, as they simply don't let you see the true heart of a place. Instead, we tailor every trip to suit each client's interests and needs. When you travel with Selective Asia, you'll experience the real Asia, your way. You'll also be optimising your time and budget, as we'll make sure that everything on your itinerary is of interest to you.

Each of our travel advisors specialises in a small group of countries - none of us pretends to know the whole of Asia inside out. We also have specialists in different interests and requirements, such as diving, honeymoons, or travelling with kids. The only area where we all claim to specialise is food! Asia's diverse cuisines are an endless delight, and eating is one of the team's top ways to experience a culture. Also, foodie snapshots are a great way to tease each other while we're off on our inspection trips...

Every hotel we recommend is personally inspected by us on a regular basis, as are the exciting and unique experiences that we add to your holiday. All your enquiries will be dealt with by our Brighton-based specialists, and as far as possible one person will take care of your holiday arrangements.

Once you're in Asia, you'll be looked after by our carefully selected local guides and hosts. You'll get all the benefits of true local knowledge combined with the financial protection of a fully ATOL bonded UK travel company. You will also have peace of mind from our commitment to responsible tourism: we do everything possible to make sure your holidays in Asia benefit the people and animals who call it home, and work closely with ethical community enterprises and NGOs in the region.

As you explore our website, you'll notice that we have 'recommended holidays'. Each of these is based on our own travels and optimal routes around Asia. You are very welcome to take one off the shelf, so to speak, but every one of them is customisable. We encourage you to explore our travel guides and browse the range of experiences on offer in each of our destinations: use them to explain to us what a perfect holiday or honeymoon in Asia looks like to you, and we can set about making it happen.

A word from Nick

For over 40 years, the ever-resourceful backpackers have uncovered the ‘must sees’ in Asia. We aim to stay right on their heels and offer our clients ground-breaking itineraries in a region that we know, respect and love.'

Nick Pulley, Founder & CEO


Put simply, we've been there. Unlike many other operators, our consultants regularly travel, and have often worked in, the countries they specialise in. They inspect hotels and participate in a wide range of activities on a regular basis. This first-hand experience ensures you receive a truly exceptional tailor-made travel service from your first enquiry through to your return home.


We have a carefully selected range of itineraries that focus specifically on your interests and provide you with real experiences of the regions that you will be visiting. You get to see all the best bits without feeling rushed or missing out on the spare time required to really immerse yourself in a new culture – after all, no one likes to feel like herded cattle.


We provide the structure to your journey, tailor-making each itinerary to your precise requirements. We then encourage our guests to dictate the pace of travel and any points of particular interest to focus on. No fixed departure dates and an extensive choice of hotels – your holiday, your way.


Our policy of only using local guides means that we can provide our customers with the very best, fully experienced staff and guides offering up-to-the-minute local expertise.


Our local knowledge and experience enables us to identify the most suitable destinations and activities for you, allowing you to make the most of your time away.


Selective Asia is an established and dynamic travel operator that aims to inspire, create and provide a new dimension of product for a new breed of traveller. We are not just one of the pack – we’ve moved on.


We arrange private holidays and adventures – for couples, families or a party of friends (no min or max passengers) – rather than impersonal group tours. You are never just another seat number.

Financially Secure

We are a UK-based operator offering all our clients, both from the UK and abroad, full consumer protection. We hold ATOL license # 9203, issued by the Civil Aviation Authority (CAA), and ABTOT bond # 5329. 


All our lodges, hotels and home-stays have been tried and tested for their suitability. Plus, we provide modern and serviced transportation options. (Once you have seen some of the public and private transport used in these regions you will know exactly how important this is).


We adhere to our own strict responsible tourism guidelines, going to great lengths to ensure any effects we have on both the environment, and the cultures that welcome us as their guests, are kept to an absolute minimum. read more


We push boundaries by taking you to the new, up-and-coming destinations before the tour groups arrive.


We love what we do, and it's certainly not all about the awards - but we're always chuffed to bits when we win one! We're often voted to the top of Wanderlust Reader Travel Awards and British Travel Awards categories for small and independent Asia travel companies. Admire our latest gongs here...


We are not a budget operator. We position ourselves as the best-value operator in our class: top quality, great value.

About Selective Asia