It's never been more important to entrust your holiday to a travel operator with extensive logistical experience and dependable local teams. We've always set a very high bar for our selection of recommended hotels, and our guides have always been skilled at adapting to your needs and wishes. Now, our meticulous attention to detail and well honed approach to support private travel are the perfect fit for travellers keen to set foot on fresh paths through Asia's extraordinary landscape. And you can book with confidence thanks to our flexible terms and financial security.

A Selective Asia holiday promises high calibre, sustainably focused private travel, lead by our network of local experts with full support from our specialist team.

Selective Asia. Travel Worth Knowing.

Wanderlust Top Travel Operator 2020
We're extremely proud to have won Gold for Top Tour Operator at the 2020 Wanderlust 
Reader Travel Awards with a whopping 99.14% reader approval rate.

Nice to meet you...

Selective Asia grew from my backpacker's passion for Asia, and my desire to share travel experiences that took several steps beyond the ordinary. From the very beginning, I had no doubt that first-hand experience and honest representation of a place would be the surest route to a happy traveller.

Our clients typically crave immersive experiences which go far beyond basic tourism. And just like us, you don’t take your chosen destinations for granted. We are heartily committed to travelling responsibly — there’s always more to do, of course, but we’re dedicated to constant improvement.

Of course, we must depend on you to choose us, since (much as we’d love to!) we can’t pick you. However it’s always a pleasure to meet like-minded people, and we relish every new opportunity to share what we’ve discovered about Asia.

Happy travels!

Nick Pulley, Founder of Selective Asia

The Selective difference

With us, you are taken care of from enquiry until your reluctant homecoming. Your holiday is designed by a specialist who knows your destination first-hand. Throughout your travels, you'll have expert personal guides where requested & our full logistical support. And, it goes without saying, we'll be waiting to hear all about it once you're home.


Our Brighton-based Destination Specialists spend each day working closely with colleagues and partners across Asia. This ensures we stay several steps ahead when designing inspiring holidays, staying up to date and overcoming obstacles, which means your holiday will be crafted using both local and international expertise.


The welfare of our destinations and their communities is incredibly important to us. We are focused on ensuring that your money makes a positive impact, as often as possible, by supporting communities and wildlife conservation through dedicated initiatives and by very carefully choosing our partners in Asia.


We may be partial to the occasional bad pun, but we don’t joke around when it comes to designing first class travel experiences. Over 90% of our clients rate us 5/5 after their holiday, and we're not ashamed to crack a proud grin on behalf of our award-winning teams in the UK and Asia.


We know your time is precious, before and during your trip. We want you to have a smooth and relaxing experience so that your main concern on holiday will be whether to order noodles or rice. There will be no hidden extras, and your holiday will be orchestrated seamlessly by your Destination Specialist plus our local guides and behind-the-scenes crews in your destination.

Where we've been featured

Conde Nast Traveller logo
The Times
Lonely Planet
The Telegraph
National Geographic Traveler