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“Great service from start to finish. Highly recommend to anyone thinking of travelling to Asia.”

Selective Asia Feefo rating 2025
Mai Chau sunset Vietnam

Why travel with Selective Asia?

- Bespoke journeys, customised for you

- Unparalleled local knowledge & expertise

- Experiences that take you beyond the usual sights

- Personal conversations at every stage

- Award winning, comprehensive service

- Expert local guides and 24-hour support

- Responsible travel built in by default


Start planning your trip...

Our values are clear and our purpose is set.
We are no ordinary travel company.

Read more about our values & purpose

(We like to)
Keep it slow
#1
Great things are never rushed, whether we're carefully considering the design of your holiday, or encouraging you to slow the pace to ensure that every moment of each trip truly counts.
(It's crucial that we all:)
Tread with care
#2
This planet is just a little bit important to us, as are the cultures we learn from and the communities we visit.
We're always striving to keep our footprint light and make sure that travel is a force for good and positive.
(Respect boundaries, but:)
Make connections
#3
Explorers at heart, we're always seeking fresh paths and new opportunities for cultural connecion. We take a considerate approach in this work, ensuring that we always put communities and cultures before profit.
(We are:)
Adaptive
#4
We work differently. Following our ingrained kaizen philosophy, we're a closely connected, small team of experienced and resilient individuals working efficiently and effectively together. No departments or sluggish bureaucracy - just smart synergy and progressive thinking.
(Take pride in:)
Mutual respect
#5
We might be pleased with the awards we've won (they are always nice) but we're proud to be part of the team we've built, in Brighton and overseas; of the care we put into our work, and the lengths we go to deliver truly exceptional travel.
(We are always:)
Hungry
#6
Whether it's aromatic banh xeo on a bustling Hanoi side street or the savoury steam of momos on the Tibetan Plateau, we love to let our stomachs take the lead on our adventures, and you can always depend on us to recommend a perfect little spot for lunch...

Get closer to Asia…

People hugging at a temple
Preparing bananas in Asia
Man on a boat in Vietnam
Cycling in Cambodia
Child sitting on temple steps
people at a bar in Japan

Where we've been featured

Times
Wanderlust
Telegraph
National Geographic Traveler
Financial Times
Huff Post

New to Selective Asia?

We create personalised journeys across Asia, individually designed to bring you the very best of each destination. Every detail of your journey will be based around your preferences and wishes, with the insider knowledge and expertise of our Specialists. Our focus is on bringing you each country from a locally-led perspective, with our expert guides helping you discover Asia at its most genuine and vivid. We aim to make the planning process as fun and hassle-free as possible and, as we’re a B-Corp certified company, you can be sure you’re in ethical hands with responsible travel built in.

People laughing on a beach in Asia
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