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Unfollow the herd

At the heart of Selective Asia, you’ll find a passion for meaningful travel — the kind that stops you in your tracks and stirs your soul. We help you find the unspoilt with our journeys across Asia, each thoughtfully curated and designed by a small team of passionate experts.

Our values are clear and our purpose is set.
We are no ordinary travel company.

Read more about our values & purpose

(We like to)
Keep it slow
Great things are never rushed, whether we're carefully considering the design of your holiday, or encouraging you to slow the pace to ensure that every moment of each trip truly counts.
(It's crucial that we all:)
Tread with care
This planet is just a little bit important to us, as are the cultures we learn from and the communities we visit.
We're always striving to keep our footprint light and make sure that travel is a force for good and positive.
(Respect boundaries, but:)
Make connections
Explorers at heart, we're always seeking fresh paths and new opportunities for cultural connecion. We take a considerate approach in this work, ensuring that we always put communities and cultures before profit.
(We are:)
We work differently. Following our ingrained kaizen philosophy, we're a closely connected, small team of experienced and resilient individuals working efficiently and effectively together. No departments or sluggish bureaucracy - just smart synergy and progressive thinking.
(Take pride in:)
Mutual respect
We might be pleased with the awards we've won (they are always nice) but we're proud to be part of the team we've built, in Brighton and overseas; of the care we put into our work, and the lengths we go to deliver truly exceptional travel.
(We are always:)
Whether it's aromatic banh xeo on a bustling Hanoi side street or the savoury steam of momos on the Tibetan Plateau, we love to let our stomachs take the lead on our adventures, and you can always depend on us to recommend a perfect little spot for lunch...

In the press

Where we've been featured

Lonely Planet
National Geographic Traveler
Silver Travel Advisor

The Selective Difference

It's never been more important to entrust your holiday to a travel operator with extensive logistical experience and dependable local teams. We've always set a very high bar for our selection of recommended hotels, and our guides have always been skilled at adapting to your needs and wishes. Now, our meticulous attention to detail and well-honed approach to support private travel are the perfect fit for travellers keen to set foot on fresh paths through Asia's extraordinary landscape. And you can book with confidence thanks to our flexible terms and financial security.

India tigers

We’re here for you.

Fully protected flexible bookings

We want to believe that all our trips will go ahead without any hiccups, however in the event that things have to change, and your planned departure doesn't go to plan, be reassured that you’re in experienced hands. Our team is very adept at handling complex changes, and our Flexi Booking promise delivers flexibility and financial clarity.


The perfect fit?

We love to talk travel, whether for the first time or with a returning client in search of their next adventure. We specialise in creating bespoke travel for the curious traveller and it’s a process that we prefer not to rush - after all, this is how we deliver value. We particularly enjoy working with clients who enjoy the process, from the planning through to the delivery and the unfortunate need to return home. We love to get to know you (and you us), learning about your past travel successes and less favourable memories, your hobbies and interests - helping us better imagine the little touches that will make this next trip your best yet.


Our Awards

Wanderlust Award 2020
Wanderlust Award 2019
Wanderlust Award 2018
Telegraph Travel Awards
Wanderlust 2016
British Travel Awards

Meet our team of experts

Get to know our specialists

Kate in India
Speak to Kate: Selective Asia Specialist since 2004
Lionel in Laos
Speak to Lionel: Selective Asia Specialist since 2006
Aaron living lands laos
Speak to Aaron: Selective Asia Specialist since 2017
Anna in Myanmar
Speak to Anna: Selective Asia Specialist since 2014
Stephen and Nick in Indonesia
Speak to Stephen: Selective Asia Specialist since 2016

Where to go now?



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