It's all about Hoi An
For many visitors, Hoi An really is the ‘Jewel of Vietnam’. Our guests rarely pass up the opportunity to wander through its ancient streets, enjoying the country’s finest cuisine. They may visit the famous (and unbelievably cheap!) tailors, or just kick back for some well-earned R&R on nearby Cau Dai beach.
Hoi An's town centre is now a UNESCO World Heritage Site, protecting its unique Chinese, Japanese and European influenced architecture for future generations. Motorised traffic is banned for several days a week on its narrow streets. As darkness falls, all electricity is switched off. The town begins to glow, illuminated by hundreds of beautiful traditional silk lanterns.
Incredible cuisine is a significant highlight of any visit to Vietnam, and this is especially true in Hoi An. Most Vietnamese people agree that Hoi An is the home of Vietnam's finest food, and the town isn't shy about this accolade. You can eat well here on almost any budget.
Many of the most atmospheric restaurants line Hoi An's harbour front, where you can admire the traditional fishing boats over a plate of delicious fresh dumplings. There are several 'must eat' local dishes, such as Cau Lau, a noodle soup that can only be made with water drawn from the local well.
Hoi An’s market is a hive of activity on any day of the week. It’s interesting and vivid enough to revisit day after day, never tiring of its colourful sights and sounds.
We say: 'Hoi An is a truly remarkable destination, combing culture with beach and relaxation. We love to cycle the maze of quiet lanes that run between the old town and Cua Dai beach. You may get lost, but you can be sure a friendly farm hand will point you in the right direction... if your Vietnamese isn't up to asking, just try sign language!'
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Just kick back and...
It's a rare breed that doesn't fall in love with the enigmatic Hoi An. A wonderful beach, incredible cuisine, an atmospheric market and a quaint town centre. There's the odd tailor or two as well.