About us

Selective Asia offers a range of unique, tailor-made holidays and privately guided adventures in Vietnam, Borneo, Cambodia, Laos, Myanmar, Indonesia, Sri Lanka, Malaysia, Thailand and Japan.

Our number 1 priority is to ensure that you don't just visit Asia... you experience Asia.

Selective Asia creates tailor-made holidays for independently minded travellers looking for a unique experience, not just a run-of-the-mill holiday. We believe that the perfect holiday rarely happens by chance. Rather, it’s an amalgamation of perfect experiences - which is where we come in. We have been creating one-of-a-kind tailor-made holidays in Asia for years, and we are extremely passionate about what we do.

Our goal is to deliver the highest standards throughout your Selective Asia experience. If we don’t think something is good enough, you won’t find it on one of our holidays – it’s as simple as that. And, as a fully ATOL bonded UK travel business, you benefit from complete financial protection and the peace of mind that you are travelling with an operator committed to responsible tourism.

We are not an automated online business – your calls and website enquiries are dealt with by our experienced UK-based travel consultants who have a thorough knowledge of the countries they specialise in. All have travelled extensively in the region, and continue to do so on a regular basis, to bring you the very best each country has to offer: exciting, unique and interesting experiences, hotels that have been personally inspected, and carefully selected local guides who will show you Asia through their eyes.

Our passion for Asia is reflected in the holidays we offer, where the emphasis is on quality at a competitive price.


Put simply, we've been there. Unlike many other operators, our consultants regularly travel, and have often worked in, the countries they specialise in. They inspect hotels and participate in a wide range of activities on a regular basis. This first-hand experience ensures you receive a truly exceptional tailor-made travel service from your first enquiry through to your return home.


We have a carefully selected range of itineraries that focus specifically on your interests and provide you with real experiences of the regions that you will be visiting. You get to see all the best bits without feeling rushed or missing out on the spare time required to really immerse yourself in a new culture – after all, no one likes to feel like herded cattle.


We provide the structure to your journey, tailor-making each itinerary to your precise requirements. We then encourage our guests to dictate the pace of travel and any points of particular interest to focus on. No fixed departure dates and an extensive choice of hotels – your holiday, your way.


Our policy of only using local guides means that we can provide our customers with the very best, fully experienced staff and guides offering up-to-the-minute local expertise.


Our local knowledge and experience enables us to identify the most suitable destinations and activities for you, allowing you to make the most of your time away.


Selective Asia is an established and dynamic travel operator that aims to inspire, create and provide a new dimension of product for a new breed of traveller. We are not just one of the pack – we’ve moved on.


We only arrange private holidays and adventures – for couples, families or a party of friends (no min or max passengers) – rather than impersonal group tours. You are never just another seat number.

Financially Secure

We are a UK-based operator offering our clients full consumer protection, which means that we are responsible for your travel plans. We hold ATOL license # 9203, issued by the Civil Aviation Authority (CAA). You do not get this protection when booking directly with operators based in Asia


All our lodges, hotels and home-stays have been tried and tested for their suitability. Plus, we provide modern and serviced transportation options. (Once you have seen some of the public and private transport used in these regions you will know exactly how important this is).


We adhere to our own strict responsible tourism guidelines, going to great lengths to ensure any effects we have on both the environment, and the cultures that welcome us as their guests, are kept to an absolute minimum. read more


We push boundaries by taking you to the new, up-and-coming destinations before the tour groups arrive.


We are not a budget operator. We position ourselves as the best-value operator in our class: top quality, great value.

For over 40 years, the ever-resourceful backpackers have uncovered the ‘must sees’ in Asia. We aim to stay right on their heels and offer our clients ground-breaking itineraries in a region that we know, respect and love.'

Nick Pulley, Founder & Managing Director

Take a look at what
we do (and don't) do!










Over 90% of returning clients grade us as having either ‘provided an excellent all-round service’ or to have ‘exceeded their expectations at all levels'.