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Celebrate Selective Asia's 20th Year

Celebrate our 20th anniversary with a free city tour with eligible bookings, plus the chance to win up to £1000 of meals for your trip*

Selective Asia is 20!

Have a little something extra on us to celebrate…

We can’t quite believe it ourselves, but the Selective Asia team are celebrating our 20th anniversary in June 2026!

We couldn’t be prouder of everything we’ve achieved as a company in the last couple of decades, taking our clients further and deeper into Asia, building stronger relationships with local communities, and always striving to improve the positive impacts of travel. We’re looking forward to what the next decades will bring…

 

Start planning your journey here...

Give us a call 9am-5pm UK time Monday to Friday, or make an enquiry online at any time.

Last year’s Dine On Us Giveaway & Free City Tour Booking Offer combo was so popular that we’re running it one more time, with an even bigger giveaway prize as a 20th anniversary flourish!

Find the details of our two 20th Anniversary Booking Offers below, both valid for bookings made with us between 30th May 2026 and 21st September 2026, for travel in 2026 or 2027*.

That’s even better than getting two extra flakes in your ice cream!

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Start planning your next holiday to Asia

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Enjoy a Free City Tour with your booking*

Make an eligible booking between 30th May 2026 and 21st Sept 2026, for travel anytime in 2026 or 2027, and we’ll include a free responsibly-focused food, heritage or culture tour.*

Whether you wander between the best local markets from Osaka to Saigon, or step aside from the rush to discover different historic sights in Delhi or Phnom Penh, our highly personalised tours show you Asia through an expert local lens.

Our local guides offer the kind of insight that only comes from knowing a place inside out, and the bespoke experiences they take you on form a key part of every Selective Asia trip.

As a 20th anniversary gift to our clients, everyone who books a trip with us between the dates above will have one of their guided city tours included for free, completely on us!*

Taste more of Asia with our Dine on Us Prize Competition *

Eating Asia’s fabulous cuisine has always been a key joy of travelling with Selective Asia, and every trip we plan offers plenty of opportunities to enjoy the region’s most delicious and diverse dishes. To celebrate our life-long love of travelling through food, all eligible bookings made with us between 30th May 2026 and 21st September 2026, for departure on or after 1st October 2026, will be offered the chance to enter our prize competition to win up to £1000 worth of in-country meals, booked and paid for by us, during your trip.*

After you book, we’ll ask you to answer the following question:

In what year was Selective Asia founded?

Provide your answer on the booking form you are sent and, if your answer is correct, you’ll be entered into the competition. The winner will be drawn at random from all eligible correct entries on 23rd September 2026, and notified the same day. Good luck!

*Terms, Conditions & Exclusions apply – see below for details.

New to Selective Asia?

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We create personally designed, exceptional journeys to Asia that champion a passion for travel with care for community connections and the planet. We’re taking travel to a better place.

Our 20-year journey from plucky start-up to B-Corp innovators has built us into a team of experts who make sure you experience the very best of Asia. Discover more about our Brighton-based travel company.

About us
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The perks of making a booking during the Summer...

Whether you’re taking time out at home or relaxing on a far-off shore, summer is a great time to get ahead of the peak booking season rush (that starts ramping up from October onwards), and get the best choice and availability for your next trip to Asia. Snag your favourite spot, pour yourself a cool drink, and get in touch to plan your Asia adventure.

What makes summer months such a sweet spot for making travel plans? Longer days and time off from the daily rush create the perfect head-space for planning future adventures…

Booking early is always best whenever you plan to travel, and getting 2027’s travel plans underway while the sun shines gives you plenty of time to look forward to the perfect holiday. You’ll be early in line to lock in the details of your 2027 Asia trip with our expert Destination Specialists before the very busiest booking season kicks in during autumn and winter, meaning the best choice and availability for accommodation and activities.

Of course, our Specialists are perfectly placed to give you their expert insight whenever you’re hoping to travel, so get in touch to discover which destinations and routes offer the best experience and availability for your dates, and we’ll create an outstanding trip.

Ready to get your Asia travel plans rolling?

Fill in an enquiry form, or get in touch with our Asia Specialists by phone, and plan your next Asia holiday with the best experts in the business…

Fantastic holiday

Using Selective Asia took all the stress out of booking and organising the trip ourselves as we were travelling around the country. Selective Asia were really responsive to our needs and created our perfect honeymoon holiday. They were available whenever we had questions or needed some help. I would highly recommend using their service!

Alice, Sri Lanka

Another fantastic trip with Selective Asia

We’ve been on 5 trips to the Far East with Selective Asia over 17 years with the same consultant (Lionel). They take the time to tailor the holiday individually with invaluable local knowledge and once again got it spot on. Wouldn’t hesitate to recommend them.

Rob Clarkson, Vietnam

Highly Recommend Selective Asia

Have been to Asia with Selective Asia twice now, and we can't fault them. We had the most amazing holiday staying in 6 different locations throughout Thailand. Selective Asia did us proud by giving us a well thought out itinerary. The accommodations were first class. Our private guide called James was very knowledgable and made our holiday very memorable.

Susan Bartlett, Thailand

Personalised and spot on journey

Personalised service all the way up to departure and then throughout via on the ground help and advice in country as well. Ideal.

Ann B, India

Our trip to Japan was outstanding

We had had several discussions with Andrew, our agent, before booking the trip and he incorporated all the activities we were interested in plus recommending other activities that he knew we would be interested in. Much of our trip was self guided and SA provide an excellent app to help with this. It was intuitive, easy to use and had the option to be able to contact someone locally if necessary. The whole trip was seamless and managed at a thoroughly professional yet friendly level. I would travel with this company again (we have travelled with them before.)

Heather, Japan

It was amazing from start to finish. Really informative when we were planning the trip, flexible about our itinerary, offering a range of options but all backed with knowledge of the lodges and reserves. The support when we were away was excellent with alternative arrangements made quickly when a flight was cancelled and great advice when our return flight seats were changed. We would absolutely recommend the company, particularly if you are looking for something a little different but special.

Linda Johnson, Borneo

The Small Print - Terms, Conditions & Exclusions

For both the above Summer Booking Offers:

  • Open to over 18s only.
  • No cash alternatives.
  • Qualifying bookings must be confirmed between 30th May 2026 and 21st September 2026, including receipt of first payment.

For gift with purchase (free tour) offer:

  • One complimentary tour per booking.
  • Offer excludes the Maldives.
  • All persons on the booking who wish to redeem the offer must take the same complimentary tour at the same time.
  • Non-transferable upon cancellation.

For prize competition:

  • One prize (up to £1000 worth of meals within a booked Selective Asia trip) is available in this competition.
  • One entry per booking.
  • Qualifying bookings must depart on or after 1st October 2026, as the prize winner will be drawn and announced on 23rd September 2026.
  • Meals will be offered in the form of bookings made via Selective Asia directly to restaurants and eateries within the destinations you are travelling to on your trip with us, with the restaurants/eateries paid directly by us or through our partners in-country.
  • Food value only, drinks are not included.
  • Prize is non-transferable, and may only be claimed by the original booker of the trip, to be partaken alongside other travellers on the original booking.
  • If a trip is cancelled for any reason, the prize is not transferable to a different trip.
  • There are no alternatives to the stated prize.

Definitions:

‘booking’ – refers to the point at which the initial deposit for a planned trip has been received by Selective Asia.

‘Complimentary food, heritage or culture tour in your destination’ – this will be discussed on a booking by booking basis, but will be a half-day or shorter tour in a client’s chosen destination that is available and relevant to travel dates. The exact tours available for each trip will be discussed on an individual basis with each client. Where more than one tour is possible, the client may choose which tour they wish to include free of charge.

Talk to our expert team...

Every Asia trip we build is finely tuned to fit you, and that all starts with a chat. Let us know what you're hoping to see, feel and experience on your travels, and the places you're dreaming of, and your Asia Specialist will craft a route that includes everything you want and more.

The Selective Asia difference

  • Bespoke journeys tailored just for you
  • Unparalleled local knowledge and expertise
  • Award-winning, nose-to-tail service
  • Responsible travel
  • 24 hour local support
  • Our flexi-booking promise and financial clarity

No ordinary Travel Company

Personally designed, exceptional journeys across Asia that champion a passion for travel with care for community connections and the planet.
Unfollow the herd.

Fully protected and flexible bookings

Selective Asia is a fully ATOL licensed and bonded tour operator, and our flexi-booking promise offers increased protection & peace of mind.,

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