L7 Hongdae by Lotte

Seoul
Vibrant - artistic - modern
Everything we do is custom made by real Asia experts...
Get in touch

L7 Hongdae is bright, bold, and unapologetically fun – think neon accents, eclectic interiors, and curated local art throughout. Rooms are sleek and practical, with floor-to-ceiling windows framing cityscapes that buzz day and night.

Beyond the walls, Seoul’s indie music, street food, and gallery culture are all just steps away. Back at base, the rooftop pool and lounge offer a shift in tempo – somewhere to catch your breath above it all.

Start planning your journey here...

Give us a call 9am-5pm UK time Monday to Friday, or make an enquiry online at any time.

Call us on
01273 670 001
Get in touch

Highlights

Leisure: swimming pool, rooftop bar, local art installations
Rooms: 336 rooms & suites
Exterior
Exterior
Bar
Bar
Relaxing
Relaxing
Pool
Pool
Room
Room

Highly Recommend Selective Asia

Have been to Asia with Selective Asia twice now, and we can't fault them. We had the most amazing holiday staying in 6 different locations throughout Thailand. Selective Asia did us proud by giving us a well thought out itinerary. The accommodations were first class. Our private guide called James was very knowledgable and made our holiday very memorable.

Susan Bartlett, Thailand

Personalised and spot on journey

Personalised service all the way up to departure and then throughout via on the ground help and advice in country as well. Ideal.

Ann B, India

Another fantastic trip with Selective Asia

We’ve been on 5 trips to the Far East with Selective Asia over 17 years with the same consultant (Lionel). They take the time to tailor the holiday individually with invaluable local knowledge and once again got it spot on. Wouldn’t hesitate to recommend them.

Rob Clarkson, Vietnam

Our trip to Japan was outstanding

We had had several discussions with Andrew, our agent, before booking the trip and he incorporated all the activities we were interested in plus recommending other activities that he knew we would be interested in. Much of our trip was self guided and SA provide an excellent app to help with this. It was intuitive, easy to use and had the option to be able to contact someone locally if necessary. The whole trip was seamless and managed at a thoroughly professional yet friendly level. I would travel with this company again (we have travelled with them before.)

Heather, Japan

Fantastic holiday

Using Selective Asia took all the stress out of booking and organising the trip ourselves as we were travelling around the country. Selective Asia were really responsive to our needs and created our perfect honeymoon holiday. They were available whenever we had questions or needed some help. I would highly recommend using their service!

Alice, Sri Lanka

Great planning and organisation, coupled with an amazing experience with the local guide and driver. Everything about the holiday was magical.

Trusted Customer, Bhutan trip, 2024 (Feefo)
South Korea

Stay overnight in a Buddhist temple

Food in South Korea
South Korea

Taste South Korea

a building with a wooden roof
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Superior

Sillaheon

Gyeongju
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Deluxe

Four Seasons Seoul

Seoul
a building with a pagoda and a hill in the background
Place to stay
Temple Stay

Beopjusa Temple

Songnisan NP
a pool with chairs on the edge of a building
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Deluxe

Signiel Busan

Busan

Talk to our expert team...

Every Asia trip we build is finely tuned to fit you, and that all starts with a chat. Let us know what you're hoping to see, feel and experience on your travels, and the places you're dreaming of, and your Asia Specialist will craft a route that includes everything you want and more.

Call us on
01273 670 001
Get in touch

The Selective Asia difference

  • Bespoke journeys tailored just for you
  • Unparalleled local knowledge and expertise
  • Award-winning, nose-to-tail service
  • Responsible travel
  • 24 hour local support
  • Our flexi-booking promise and financial clarity

No ordinary Travel Company

Personally designed, exceptional journeys across Asia that champion a passion for travel with care for community connections and the planet.
Unfollow the herd.

Fully protected and flexible bookings

Selective Asia is a fully ATOL licensed and bonded tour operator, and our flexi-booking promise offers increased protection & peace of mind.,

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