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Welcome to Selective Asia

Unfollow the Herd on your Asia travels...

Welcome to Selective Asia!

If you spoke with one of our Asia Specialists at our stand at Destinations London 2026, we’ll be in touch soon to talk through your plans and ideas for your next trip to Asia. If not, please get in touch to make an enquiry.

Meanwhile, you can explore all of our destinations via our main website menu, and read on to be inspired for your next Asia adventure…

Our Destinations Show 2026 ‘Selective Treats’ giveaway has now closed, but you can still sign up for expert tips and articles with our InspirAsian newsletter. Just fill in the form at the bottom of this page.

If you have already entered the giveaway and would like to take another peek at what you could win, or peruse the Ts&Cs, just scroll down…

Why Selective Asia

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We create personally designed, exceptional journeys to Asia that champion a passion for travel with care for community connections and the planet. Unfollowing the herd to find a better way to travel is at the heart of what we do.

The Selective Asia team are a travel-obsessed bunch who have been hand-crafting bespoke trips to Asia for over 20 years, always ensuring you experience the best of this incredible part of the world. Each of us brings distinctive skills to the table, but we all have one thing in common: a drive to see and share Asia’s most extraordinary places at their finest.

We make the planning process as fun and hassle-free as possible, so rest assured that every tailor-made holiday with Selective Asia is flexible, protected, and created with love for Asia’s diverse and vibrant destinations and the people who call them home. Discover more about our Brighton-based B-Corp company here.

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Fantastic holiday

Using Selective Asia took all the stress out of booking and organising the trip ourselves as we were travelling around the country. Selective Asia were really responsive to our needs and created our perfect honeymoon holiday. They were available whenever we had questions or needed some help. I would highly recommend using their service!

Alice, Sri Lanka

Another fantastic trip with Selective Asia

We’ve been on 5 trips to the Far East with Selective Asia over 17 years with the same consultant (Lionel). They take the time to tailor the holiday individually with invaluable local knowledge and once again got it spot on. Wouldn’t hesitate to recommend them.

Rob Clarkson, Vietnam

Highly Recommend Selective Asia

Have been to Asia with Selective Asia twice now, and we can't fault them. We had the most amazing holiday staying in 6 different locations throughout Thailand. Selective Asia did us proud by giving us a well thought out itinerary. The accommodations were first class. Our private guide called James was very knowledgable and made our holiday very memorable.

Susan Bartlett, Thailand

Personalised and spot on journey

Personalised service all the way up to departure and then throughout via on the ground help and advice in country as well. Ideal.

Ann B, India

Our trip to Japan was outstanding

We had had several discussions with Andrew, our agent, before booking the trip and he incorporated all the activities we were interested in plus recommending other activities that he knew we would be interested in. Much of our trip was self guided and SA provide an excellent app to help with this. It was intuitive, easy to use and had the option to be able to contact someone locally if necessary. The whole trip was seamless and managed at a thoroughly professional yet friendly level. I would travel with this company again (we have travelled with them before.)

Heather, Japan

It was amazing from start to finish. Really informative when we were planning the trip, flexible about our itinerary, offering a range of options but all backed with knowledge of the lodges and reserves. The support when we were away was excellent with alternative arrangements made quickly when a flight was cancelled and great advice when our return flight seats were changed. We would absolutely recommend the company, particularly if you are looking for something a little different but special.

Linda Johnson, Borneo

Entry for our ‘Selective Treats’ giveaway has now closed.

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A winner will be drawn at random and notified on Monday 9th February. Good luck to everyone who entered! Here’s a quick reminder of what you could win:

A selection of Asia-inspired culinary goodies worth £200, containing all of the following:

  • A superb Indian Culinary Hamper from one of our favourite restaurants, Dishoom, including their ‘From Bombay with Love’ cookbook, Masala Dabba spice selection, House Chai mix, incense sticks, a tea towel & a reusable market bag.
  • A luxury Japanese ramen bundle for two, including the ‘Ramen Forever’ cookbook by Tim Anderson, 2 crackle-glazed bowls, 5 pairs of woodblock art chopsticks & 2 wooden ramen spoons.
  • A selection of edible Asia-inspired treats to enjoy at home.

*Please note, the prize can be delivered to addresses within the UK only and entrants must be 18+. See below for complete T&Cs.

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Selective Treats giveaway T&Cs

  • Our ‘Selective Treats’ Destinations Show 2026 giveaway has now closed and the embedded entry form has been removed from this web page.
  • All those who signed up to our InspirAsian newsletter using the special form that was embedded within this page between Thursday 29th January 2026 and Monday 2nd February 2026 have been added to our InspirAsian newsletter mailing list and entered into our Selective Treats prize giveaway. You will receive a short email confirming your entry.
  • To receive our newsletter now that the giveaway has closed, please sign up using the form at the bottom of each of our usual web pages.
  • Existing newsletter subscribers were able to join the giveaway too, by filling out the special form that was embedded in this page. If you did so between Thursday 29th January 2026 and Monday 2nd February 2026, your newsletter details will have been updated, and you have been entered into the prize giveaway. You will receive a short email confirming your entry.
  • One prize is available to win in the giveaway. After the closing date of Monday 2nd Feb 2026, a winner will be drawn at random from all eligible entrants and notified by email. The winner must be 18 years old or over and able to provide a UK postal address for delivery of the prize.
  • Prize consists of assorted Asian-inspired culinary items with a combined value of £200, as described above. The exact contents of the prize may be subject to substitution for similar items of equivalent value. The winner will be notified of the exact prize contents including any substitutions.
  • The edibles portion of the prize may include nuts and other allergens.
  • If you have any other queries about the giveaway, please email [email protected]

Talk to our expert team...

Every Asia trip we build is finely tuned to fit you, and that all starts with a chat. Let us know what you're hoping to see, feel and experience on your travels, and the places you're dreaming of, and your Asia Specialist will craft a route that includes everything you want and more.

Call us on
01273 670 001
Get in touch

The Selective Asia difference

  • Bespoke journeys tailored just for you
  • Unparalleled local knowledge and expertise
  • Award-winning, nose-to-tail service
  • Responsible travel
  • 24 hour local support
  • Our flexi-booking promise and financial clarity

No ordinary Travel Company

Personally designed, exceptional journeys across Asia that champion a passion for travel with care for community connections and the planet.
Unfollow the herd.

Fully protected and flexible bookings

Selective Asia is a fully ATOL licensed and bonded tour operator, and our flexi-booking promise offers increased protection & peace of mind.,

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