Proudly wearing the badge of the UK's first Destination Specialist to be invited to join the exclusive network of Virtuoso agents, Selective Asia is honored to become Virtuoso’s first tour operator member in the UK to specialise solely in bespoke tours in Asia.

Becoming a Virtuoso partner is by invitation only, with the organisation only approaching companies who represent the best in their given market, and who have a respected reputation. We have to admit that it put a little swagger in our step to be approached!

What is Virtuoso? 

If you’re from North America or Australia, you will most likely have heard of Virtuoso. The organisation is a household name in the US travel industry, but not as recognised in the UK and Europe… yet.


Virtuoso is a network of luxury-focused travel agencies, worldwide deluxe hotels and carefully selected tour operator partners who work together to offer discerning travellers exclusive benefits, unique experiences and privileged access at competitive prices. Here at Selective Asia, we see our point of difference in the network very clearly; our services being wholly focused on bespoke travel, and clients being able to talk to our destination specialists - all genuine experts on travel in Asia, who have travelled extensively or resided in their regions of expertise. 


Comprising nearly 400 agencies, predominantly based in the Americas, Virtuoso is now expanding its reach into Europe’s travel industry, and we’re proud to be at the forefront of this growth. We predict that the combination of Virtuoso's experience in the luxury travel sector, and their hand-picked selection of key UK partners, will lead to great things as they grow their presence in the UK and Europe.  

How it can benefit you

Selective Asia’s partnership with Virtuoso means you can take advantage of added value benefits and VIP privileges that are not available to the general holidaymaker, at some of the most luxurious properties in Asia.


Drawing on Virtuoso’s hotel relationships, you can typically enjoy room upgrades, late check-outs, complimentary spa treatments, resort credits… you get the picture. We’re here to advise you on whether these benefits will apply for your bespoke tour. Typically, approved Virtuoso hotels are deluxe in standard.  

"At Selective Asia we’ve always been pioneering in our business, constantly trying to evolve and improve on the experience we deliver to our clients. Becoming a founding member of Virtuoso in the UK is one way we’re committing to this and we’re excitied to be associated with such a prestigious global brand."

Nick Pulley, Founder & Managing Director